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We want to provide an ecosystem of tools that help our users understand patterns and trends across their data so they can recognize where changes need to be made. "Your fitness journey is an emotional one. With the launch of Fitbit Aria, Fitbit is stepping beyond Activity and Sleep trackers. We're proud that Fitbit is playing a key role in building this new category." "It's gratifying to see a strong positive response from retailers, consumers and analysts to our products. "As consumer demand continues to rise for products that combine health and technology, analysts predict the digital health industry to be worth $4 billion by 2014," said James Park, CEO and co-founder of Fitbit. Fitbit continues to experience high growth from sales of its Wireless Trackers Fitbit Ultra Trackers are now offered in the United Kingdom and carried in 1,762 Target stores nationwide in January. The Aria Wi-Fi Smart Scale tracks weight, body fat %, and BMI over time and integrates with Fitbit's industry-leading online social and motivational tools. 9, 2012 – Fitbit, the market leader in innovative health and fitness products and maker of the popular Fitbit Ultra Wireless Activity Tracker, today announced their latest Fitbit device, the Aria Wi-Fi Smart Scale. Hope you can exercise some restraint until then.įitbit Reveals Aria Wi-Fi Smart Scale at CES 2012įitbit continues rapid growth with new product, retail distribution and international expansion If you've been looking for such a thing to help keep those New Year's resolutions alive past January, you can pre-order it tomorrow for $130, though you'll have to wait until March for it to ship. In another words, unless you lose loads of weight and go weeks or months without weighing in (and why would you if you were making progress?) you shouldn't be able to confuse the scale.
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(Of course, to get the full experience of monitoring exercise, you'll need that Fitbit Ultra, not that it's a bad product - it's actually quite good at doing what it purports to do.) Our favorite feature, though, might be that the scale itself can remember up to eight different people, and roughly how much they weigh, et cetera. All told, that slim, glass-topped thing should accommodate 400 pounds, according to a rep we spoke with tonight - a claim yours truly was happily unable to test.ĭuring our hands-on demo here at CES, we also got a chance to see the weight, BMI and body fat percentage charts on, which are every bit as cheerful and intuitive as the rest of the site. Look closely and you can see quadrants, each of which houses the sensors that collects all that data. As far as designer scales go, the Aria sure is pretty, with its glass top and bright, circular display displaying weight and body fat percentage (you'll have to log into to see your body mass index, or BMI).
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